The brand’s design was all about finding the perfect balance between raw energy and refined simplicity. I made thousands of handwritten versions of the word Ziomal, tweaking every detail until we landed on the one that truly captured the brand’s spirit — authentic, spontaneous, and full of character. The color palette comes straight from nature: the warm beige of hummus (#DFDED0) and the deep, earthy brown of cacao (#5B3415). To balance out the wild, hand-drawn logo, I paired it with Neue Haas Unica W1G — a clean, structured typeface used across menus, posters, and stickers — to keep everything looking polished and cohesive.